For generations, home ownership was an integral part of the ‘dream’. Get married, have a family, buy a house – that’s the way it’s supposed to work. But for the newest cohort of would-be homebuyers, the dream remains just that.
We’ve spoken before about the new generation of renters - those with high expectations, low tolerance for bad service and a clear idea of what they want out of life.
Although people have varying degrees of control over their general finances, one thing we tend to be pretty sure about is our rental budget. When we’re flat-hunting, we search by monthly price, and we know exactly how much we can afford to put down as a deposit.
This ‘perfect storm’ of changing cultural attitudes, government intervention and broadening tech possibilities has resulted in the upheaval of quite a few industries – notably banking, transport and holiday travel – and it’s obvious to see it’s coming to renting, too.